Overview
The redesign of the Plume HomePass app aimed to modernize the user experience by integrating a newly developed design system tailored for this DTC product. As the primary tool for managing smart home Wi-Fi networks, the app needed a more intuitive and cohesive interface. The redesign focused on streamlining navigation, improving performance, and aligning with the fresh design language to ensure consistency.
Role
Lead Designer
Platforms
iOS and Android
Year
December 2024
Problems
Our Customer Experience Team (CxT) identified three primary issues with the app.
Slow
App suffered from long load times, frustrating users and leading to higher drop-off rates. Users expected faster, responsive interactions.
Dated
Visual design felt out of touch with modern trends, giving the app an outdated look. This disconnect impacted the overall perception of the brand.
Cluttered
The interface was cluttered with excessive information, making navigation confusing. Users struggled to find key features, leading to a decline in usability.
Opportunity
How might we make HomePass app fast, modern, and relevant?
Goals
We converted our key problems into opportunities to solve for during the redesign.
Slow → Fast
The app should minimize load times and enhance responsiveness, ensuring swift interactions and reducing user frustration.
Dated → Modern
The design should incorporate a sleek, modern look that aligns with current UI trends and elevates user engagement.
Cluttered → Relevant
The new interface should prioritize essential content, reducing clutter to improve navigation and overall usability.
Mobile Design System
The foundation of the Plume HomePass app redesign was built on the newly established Mobile Design System. This system was tailored specifically for the app, ensuring high performance while maintaining a consistent visual language across all features. The design system supports a responsive layout and incorporates accessibility best practices, enhancing usability for all users while providing a modern, cohesive experience.
Design Iterations
The Plume HomePass app through several iterations before finalizing a shippable design candidate. Each iteration incorporated user feedback and stakeholder input, ensuring the final design effectively addressed user pain points and enhanced overall usability.
Final Designs
The following designs were launched globally in Q1 2025 as part of the redesigned Plume experience, introducing a cleaner visual system, simplified onboarding flows, and a more intuitive journey focused on improving usability, clarity, and customer confidence.
