The redesign of the Plume HomePass app aimed to modernize the user experience by integrating a newly developed design system tailored for this DTC product. As the primary tool for managing smart home Wi-Fi networks, the app needed a more intuitive and cohesive interface. The redesign focused on streamlining navigation, improving performance, and aligning with the fresh design language to ensure consistency.
Our Customer Experience Team (CxT) identified three primary issues with the app.
App suffered from long load times, frustrating users and leading to higher drop-off rates. Users expected faster, more responsive interactions.
Visual design felt out of touch with modern trends, giving the app an outdated look. This disconnect impacted the overall perception of the brand.
The interface was cluttered with excessive information, making navigation confusing. Users struggled to find key features, leading to a decline in usability.
We converted our key problems into opportunities to solve for during the redesign.
The redesigned app should minimize load times and enhance responsiveness, ensuring swift interactions and reducing user frustration.
The design should incorporate a sleek, modern look that aligns with current UI trends and elevates user engagement and satisfaction.
The new interface should prioritize essential content, reducing clutter to improve navigation and overall usability.
The foundation of the Plume HomePass app redesign was built on the newly established Mobile Design System. This system was tailored specifically for the app, ensuring high performance while maintaining a consistent visual language across all features. The design system supports a responsive layout and incorporates accessibility best practices, enhancing usability for all users while providing a modern, cohesive experience.
The Plume HomePass app through several iterations before finalizing a shippable design candidate. Each iteration incorporated user feedback and stakeholder input, ensuring the final design effectively addressed user pain points and enhanced overall usability.
The following designs are ready for public release and are currently in beta testing, scheduled to be made available to users around the world in 2024.
The new Plume HomePass app loads four times faster than the previous version, improving the user experience.
The app is currently on TestFlight, where beta users are actively testing the new features and reporting any issues. This valuable feedback is essential for fine-tuning the app before its public release. I will provide updates once the app is officially available to everyone.